How We Helped A Tattoo SHOP Dominate Google & GET MORE TATTOO BOOKINGS

We transformed this tattoo shop’s online presence by building a high-converting website and getting them to the top of Google Maps and search results. Now they’re receiving consistent daily enquiries — without spending a cent on ads.d

Who We Helped: Forever Art Tattoo

Forever Art Tattoo Studio is a locally owned tattoo shop based in Palmerston North, known for its talented artists and custom designs. At the time they came to us, they had no website and very limited online visibility, relying solely on social media to attract new clients.

Our Proven 3-Step Process To Getting More Enquiries

Our proven process starts with building a professional, high-converting website that showcases your work and makes it easy for clients to enquire. We then focus on improving your Google visibility through targeted SEO, helping you climb the rankings for high-intent local search terms. Once you reach the #1 spot on both Google Search and Maps, you begin to dominate your local market and generate a consistent flow of new enquiries.

Step 1: Tattoo Shop Website Build

We began by designing and launching a clean, mobile-friendly website that showcased Forever Art Tattoo’s artists, styles, and services while building trust with potential clients. The site featured clear calls-to-action, making it easy for visitors to call or submit a tattoo enquiry via a form — with all leads sent directly and exclusively to the tattoo shop. We also included a file upload option, allowing clients to share reference images upfront, saving the team time and streamlining the enquiry process. With this setup, the website became a powerful lead-generation tool rather than just a digital brochure.

Step 2: Increasing Google Search Rankings

SEO is the process of improving a website’s ranking in search engines like Google. We began with keyword research to identify exactly what people in Palmerston North were searching for — search terms like “tattoo Palmerston North” and “tattoo artists Palmerston North.” By structuring the website around these high-intent keywords and creating optimised content, we helped Google understand Forever Art’s relevance to local searchers. After just three months, they climbed to #3 on both Google Search and Maps — and within six months, they reached the #1 spot for their main keyword, solidifying their place as the top result in the area.

The Best Method We Used To Increase Rankings

A key part of our strategy was targeting people in the early stages of their tattoo journey — those searching for inspiration or advice, not yet ready to book. These top-of-funnel keywords, like “tattoo ideas for men” or “does getting a tattoo hurt?”, were less competitive and allowed us to attract steady traffic through high-quality blog content. This not only built trust but also established topical authority in Google’s eyes, which helped boost rankings for more competitive terms like “tattoos Palmerston North” and brought in a wider audience of potential clients.

Step 3: #1 Google Search Rankings

After just five months of focused SEO, Forever Art Tattoo reached the #1 ranking on Google Search and Maps for several high-traffic keywords, including “tattoos Palmerston North,” “tattoo shop Palmerston North,” and “tattoo artist Palmerston North.” These are some of the most competitive local search terms in their industry, and ranking at the top meant they were consistently seen first by people actively looking for tattoo services.

This surge in visibility resulted in a steady stream of new client enquiries, both through phone calls and online form submissions, helping them stay fully booked week after week.

✅ Result: Additional 50+ Tattoo Enquiries Per Month

As a result of the new website and SEO strategy, Forever Art Tattoo now receives around 50 enquiries every month through their website alone — a dramatic increase from when they relied solely on social media. These enquiries come from people actively searching for tattoo services in Palmerston North, meaning they’re high-intent leads ready to book.

For the tattoo shop, this has translated into a consistently booked calendar, reduced reliance on walk-ins, and more time spent focusing on their craft instead of chasing new clients.

Tattoo Shop Testimonials

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From capturing attention to closing deals, LeadGEN is the all-in-one platform that helps you generate, qualify, and convert leads — without the usual friction. Here's why teams love it:

Launch high-converting pages and forms in minutes — no coding needed.

Automatically score and segment leads based on real-time behavior.

Integrates seamlessly with your CRM, email tools, and ad platforms.

Built-in analytics show you exactly what’s working and where to optimize.

Custom lead routing ensures every lead lands with the right team.

Backed by responsive support and a product roadmap built around user feedback.

LeadGEN is mobile-first, lightning-fast, and SEO-friendly by default.